We bet you’re wondering what’s the deal with the sweating, miserable guy on our logo? Well, we are here to tell you all about George.

40 years ago, George was the Operations Manager at Breeze. Back then, our company was located in a small building with only evaporative coolers in Palm Springs. We all know that the desert heat is no joke, especially when you have no central air to get you through those unbearably hot days.

George was in the office sweating with his finger in his collar waving a fan at his beat red face, trying to survive the 110 degree plus weather. “He is the man that represents our logo.” It looks exactly like George! It all started with one evaporative cooler and on really sweaty, miserable man and our logo was born!